Our Philosophy

Our philosophy >>>

We are huge advocates of the Margaret River region. It’s a magical stretch of 120 kilometres between two capes in Southwest Australia, that boasts biodiversity, spectacular coastline, word class waves, highly awarded restaurants and some of the most sublime wine in the world. Margaret River is responsible for only 3% of all wine exports out of Australia, but 25% of premium wine exports.

Midnight Cowboy is not everything to everyone. We take the time to create relationships with small West Australian producers that make limited amounts of wine and make them accessible for a broader market.

Single-vineyard, organic, sustainable, biodynamic and minimal intervention, are not just buzz words, they are systems and philosophies that ensure quality over quantity. We support winemakers and viticulturalists that adopt these practices and will always nurture and encourage creativity.

Midnight Cowboy is more than just an ecommerce platform to sell wine. We will inform and engage, creating content, sharing ideas and telling stories. From an online retail perspective, we aim to always under promise and over deliver.